The big problem

Eugenijus reached out to us on a forum about his mini camper manufacturing business. He shared that he was struggling with branding and marketing and was hoping we could help him build brand awareness and sales.

His company has been in operation for a number of years and now Eugenijus wanted to grow his business. But was unsure how to increase sales across Europe and abroad.

Our talk with Eugenijus discovered he has a long-term vision for his company that was inspiring to us. It was at that time we knew that the best first step for Tiny Camper was to do a Brand Diagnostic Research Report.

The client

Tiny Camper

Riese, Lithuania

https://tinycamper.eu/

The plan

The information provided by Tiny Camper gave us an excellent market snapshot of Tiny Camper’s direct competition. Tiny Camper identified seventeen different manufacturers across Europe as competitors in the teardrop camper trailer market. We went one step further in our research by including several North American competitors. Bringing the total amount of competitors studied to twenty-one.

We began our research by understanding the definition of a teardrop camper trailer. What is it exactly? After looking at all the competitors and the overall market, we concluded that a teardrop camper trailer is a compact trailer unit that sleeps 3-4 people. It has a low roofline, a crawlway access door to enter the inside of the trailer and a rear-mounted cook/prep station. The overall design height of a true teardrop camper trailer does not exceed a standard compact SUV roofline.

Our research and assessment of Tiny Camper’s competition included the same brand touchpoints as our SWT analysis of Tiny Camper. We looked at every competitor’s product, name, logo, website and social media channels. The data we compiled gave us an excellent understanding of the market positioning and branding of the teardrop camper trailer market.

We did however eliminate a few competitors because we felt that their definition of a teardrop camper trailer was incorrect. When we looked at the products manufactured by these eliminated companies, we saw that their teardrop campers were, in fact, small tent trailers or compact travel trailers. They had a full-size access door that allowed the user to stand up to enter the trailer. They also did not have a rear-mounted prep/cook station. For the Tiny Camper Brand Diagnostic Research Report, we did not include them.

The tangible outcomes

The outcomes from the Brand Diagnostic Research Report were intriguing. We would love to share all of the results but the contents of this report are meant for Tiny Camper. What we can tell you is that we found a market positioning area that was completely ignored by the Tear Drop Camper market.

We had to ask ourselves “Why was this area being ignored?” Was it out of sheer ignorance or by choice? As we explored this question, we wondered if Tiny Camper’s Target Audience were not interested in teardrop campers because of their compact size and lack of amenities that a full-size travel trailer includes.

But we found out that this target audience was willing to pack a truck or SUV with a tent and supplies. Purchasing a teardrop camper trailer instead of a tent was a viable option. Our research showed that there is not a lot of education and salesmanship for this specific target audience.

The Brand Diagnostic Research Report was created to allow Tiny Camper to see the larger picture of the industry they occupy. While it is very competitive, we found many opportunities for Tiny Camper to create success. Our findings exposed that most of their competitors are all doing the same thing when it comes to branding and marketing their companies. From logo designs to written content and overall brand presence, there is a lot of copy-pasting within this industry.

We believe that Tiny Camper has the opportunity to set a benchmark in teardrop camper trailer branding. There is an opportunity to set themselves apart from their competition and be noticed by the world.

Deliverables:

Brand Diagnostic Research Report, clarity on brand positioning, the proper direction to move forward.

The tangible results

The steps to make this a reality as outlined in the Brand Diagnostic Research Report.

The report analyzed and offered suggestions for the following brand touchpoints:

  1. The Product
  2. Company Name
  3. Logo Design
  4. Website design and user experience
  5. Social Media Channels

We then closed the report with more research, data, insights and opportunities to explore how they can brand and market themselves as a global powerhouse. But we didn’t stop there. We concluded with a chronological order of the next steps for Tiny Camper to take if they wished to create a memorable brand and focused marketing plan.

The Brand Diagnostic Research Report gave Eugenijus the proper guidance for his brand to move forward.

Do you want to achieve success like this client?

Let’s talk about your business problem and find out what success looks like to you. before you reach out read the FAQs below to learn more about how we work with our clients. Then contact us to schedule a video call.

FAQs

How much does it cost to work with us?

Our minimum level of engagement for customized packages starts at $15,000 CAD and can go up from there depending on the size of your company and the scope of the complete project.

Who do we work with?

We work really well with automotive business owners and companies that fit the following criteria:

  1. They have 3 or more employees.
  2. Their business has been operational for at least 2 years or more.
  3. The company serves or operates in the aftermarket industry. They manufacture, distribute, use, buy or sell automotive specialty parts/accessories. Or they make 4-wheeled vehicles look better, go faster or become something new. Examples: performance shop, parts manufacturer, car repair, parts distributor, etc.

There are many amazing automotive business owners in different types of journeys. We want to help as many of you as we can. Please tell us about your journey!

How long does a project take to complete?

Brand Marketing can be done in 30 days if you need accelerated services.

Generally, each project takes 1-12 months, depending on the project's scope.

Business owners and key decision-makers are required to be involved with the process because our approach is very collaborative.

Can you help me even if I am not in your country?

Absolutely. Technology has made it very easy for us to give the same experience to clients outside of our country. We can video chat, conduct phone calls and if required, travel to your city. If you need more information about our services for clients, please contact us.

I have an in-house design team, can you work with us?

Absolutely! Here's something you may not know. We can work side-by-side with your in-house team in a collaborative manner. We can also offer your team training, systems & processes refinement and guidance if required.

Do you participate in RFPs?

If you have already chosen a company to work with and are looking for a price to ensure your chosen company is playing fair - we are happy to give you quick pricing through email. Otherwise, it is our policy not to participate in RFPs.