The big problem

Eugenijus reached out to us on a forum about his mini camper manufacturing business. He shared that he was struggling with branding and marketing and was hoping we could help him build brand awareness and sales.

His company has been in operation for a number of years and now Eugenijus wanted to grow his business. But was unsure how to increase sales across Europe and abroad.

Our talk with Eugenijus discovered he has a long-term vision for his company that was inspiring to us. It was at that time we knew that the best first step for Tiny Camper was to do a Brand Roadmap Report.

The client

Tiny Camper

Riese, Lithuania

https://tinycamper.eu/

The plan

The information provided by Tiny Camper gave us an excellent market snapshot of Tiny Camper’s direct competition. Tiny Camper identified seventeen different manufacturers across Europe as competitors in the teardrop camper trailer market. We went one step further in our assessment by including several North American competitors. Bringing the total amount of competitors studied to twenty-one.

We began our assessment by understanding the definition of a teardrop camper trailer. What is it exactly? After looking at all the competitors and the overall market, we concluded that a teardrop camper trailer is a compact trailer unit that sleeps 3-4 people. It has a low roofline, a crawlway access door to enter the inside of the trailer and a rear-mounted cook/prep station. The overall design height of a true teardrop camper trailer does not exceed a standard compact SUV roofline.

Our assessment of Tiny Camper’s competition included the same brand touchpoints as our SWOT analysis of Tiny Camper. We looked at every competitor’s product, name, logo, website and social media channels. The data we compiled gave us an excellent understanding of the market positioning and branding of the teardrop camper trailer market.

We did however eliminate a few competitors because we felt that their definition of a teardrop camper trailer was incorrect. When we looked at the products manufactured by these eliminated companies, we saw that their teardrop campers were, in fact, small tent trailers or compact travel trailers. They had a full-size access door that allowed the user to stand up to enter the trailer. They also did not have a rear-mounted prep/cook station. For the Tiny Camper Brand Roadmap Report, we did not include them.

The tangible outcomes

The outcomes from the Brand Roadmap Report were amazing. We would love to share all of the results but the contents of this report are meant for Tiny Camper. What we can tell you is that we found a market positioning area that was completely ignored by the Tear Drop Camper market.

We had to ask ourselves “Why was this area being ignored?” Was it out of sheer ignorance or by choice? As we explored this question, we wondered if Tiny Camper’s Target Audience were not interested in teardrop campers because of their compact size and lack of amenities that a full-size travel trailer includes.

But we argued that this target audience was willing to pack a truck or SUV with a tent and supplies. So why wouldn’t they opt for a teardrop camper trailer instead of a tent? We concluded that there is not a lot of education and salesmanship towards this target audience. We believed that more exploration of this question was required to get evidence of this assumption.

The Brand Roadmap Report was created to allow Tiny Camper to see the larger picture of the industry they occupy. While it is very competitive, we found many opportunities for Tiny Camper. Our findings exposed that most of their competitors are all doing the same thing when it comes to branding their companies. From logo designs to written content and overall brand presence, there is a lot of copy-pasting within this industry.

It was our belief that Tiny Camper has the opportunity to set a benchmark in teardrop camper trailer branding. There is the ability to set themselves apart from their competition and be noticed by the world.

Deliverables:

Brand Roadmap Report, clarity on brand positioning, the proper direction to move forward.

The tangible results

The steps to make this a reality was outlined in the Brand Roadmap Report.

The report analyzed and offered suggestions for the following brand touchpoints:

  1. The Product
  2. Company Name
  3. Logo Design
  4. Website design and user experience
  5. Social Media Channels

We then closed the report with more insights and opportunities to explore how they can brand themselves as a global powerhouse. But we didn’t stop there. We concluded with a chronological order of the next steps for Tiny Camper to take if they wished to create a memorable brand.

The Brand Roadmap Report gave Eugenijus the proper guidance for his brand to move forward.

Do you want to achieve success like this client?

Let’s talk about your business problem and find out what success looks like to you. before you reach out read the FAQs below to learn more about how we work with our clients. Then contact us to schedule a video call.

FAQs

Who do you work with?

We work really well with automotive business owners and companies that fit the following criteria:

  1. They have 3-50 employees.
  2. Their business has been operational for at least 2 years or more.
  3. The company is cash-flow positive.
  4. The business owner has a yearly marketing budget of $25,000 CAD or more.
  5. The company is going through some sort of transition - moving, growing, changing direction, franchising, selling, purchasing a competitor, expanding operations, etc.
  6. Lastly, they are an automotive company in the aftermarket industry - they manufacture, distribute, use, buy or sell automotive specialty parts/accessories. Or they make 4-wheeled vehicles look better, go faster or become something new. This might be a performance shop, parts manufacturer, car repair, parts distributor, etc.

There are many amazing automotive business owners in different types of journeys. We want to help as many of you as we can. Please tell us about your journey!

How much does it cost to create brand?

We like to look at branding as an investment, not a cost. Because you will get a return on investing in your brand. In most cases, branding services require an investment anywhere from 3-10% of your annual gross revenue. Our minimum level of engagement starts at $5,000 CAD and can go up from there depending on the size of your company and the scope of the complete project.

Is branding really that important?

We believe it is in today's economy.

It's no secret that everyone's BS radar is on high. Authenticity is being scrutinized. Transparency is being celebrated. People crave to support and be part of communities. Your business and brand are a community.

What do your customers say about you when you are not in the room? How do they feel when they look at your image? What's the retention rate of your clients? Do they scoff at your prices or are they happy to pay you what you feel you are worth? How do your employees feel when they work for you? Do you have high turnover with staff or extreme loyalty?

These are questions that can be addressed with a well-executed brand.

You see and hear about other brands all the time. You may have been jealous or curious about these other companies and what they have achieved internally and externally. It's cult-like. It's a community and it's so fucking powerful when done right.

Learn why it's important by reading this article we wrote.

How long does it take to brand my company?

Branding can take as quickly as 30 days to complete if you need accelerated services. Generally, each project takes 30-120 days and becomes a long-term relationship. Business owners and key decision-makers are required to be involved with the process because our approach is very collaborative.

What ROI can I get from Branding?

We have seen increased sales & referrals occur to clients after they launch their new image and brand.  Their perception increases. Customers become more aware. Customers find their new image more appealing to their needs. Business owners and employees shift mentally. There is increased engagement from staff. Owners become inspired once again. They no longer see themselves as the ‘little guy’. They are more confident. They become proud of their image. If you are looking for revenue gains and other numbers and statistics, please call us. We have case studies we can share.

I already have a logo and website, can you work with my company?

Absolutely! We can work with your existing visual identity quite easily. Our brand development services create the foundational elements that are often overlooked or simply put together haphazardly. We can bring consistency to your brand by including the existing visuals of your company.

Can you help me even if I am not in your country?

Yes we can. Technology has made it very easy for us to give the same experience to clients outside of our country. We can video chat, conduct phone calls and if required, travel to your city. If you need more information about our services for clients, please contact us.

I have an in-house design team, can you work with us?

Absolutely! Here's something you may not know. Our owner Dennis Michael started his career as an in-house creative so he understands the department and dynamics. We can work side-by-side with your in-house team in a collaborative manner. We can also offer training, systems & processes refinement and mentorship to your team if required.

Who does the work?

We focus on what we are really good at and nothing more. When it comes to graphic design, website development, marketing services, writing, SEO, etc. We bring on only high-quality, personally vetted, trusted professionals to help with the work that is beyond our scope. Think of us as your creative director/project manager when other services are included in your scope. If you have an in-house team, excellent! Let's work together.

We have a lot of working knowledge in all areas of design and marketing (enough to make us dangerous) so we can ensure our clients are being served very well. It allows us to communicate with our partners effectively, maintain a high level of quality and create a level of accountability.

What is the difference between branding and logo design?

Branding is more than visuals. It's the complete ecosystem of your company that makes up the brand. What people say, think and feel about your company.

Whereas logo design is one element in the whole brand experience. It's an important one though because your logo is your workhorse. It will be applied everywhere and act as your first point of contact with any prospect.

Do you participate in RFPs?

It is our policy to not participate in RFPs.

I have someone who needs branding help but they're not an automotive company. Can you help them?

Absolutely! We can refer you to our sister company, Wake Creative. Reach out to us and we can make an introduction.