Start building brand loyalty in 30 days.
Having proper messaging and assets for your sales team.
Onboarding new employees with ease.
Delivering consistent branding info to your third-party contractors.
Or keep scrolling to learn more.
Cost of ComplacencyWhat happens if you do nothing
- Keep jumping from one social media channel to the next. Continue losing thousands of dollars each month.
- Keep hiring different marketing contractors because “they don’t get it.” Continue losing thousands of dollars a year.
- Keep having conflicts with staff over the designs of your marketing materials. Continue losing money and time each month.
- Keep having the same meetings over and again explaining the brand to new employees and contractors. Continue losing hours of your time each month.
- Keep guessing what to say to your target audience. Continue losing time and money each time you advertise.
ROI of BrandingWhat a Brand Bible can do for you
- Know which social media channels are best for targeting your audience. Create ROI because you know what you are doing.
- Now you can hire the right person or persons for the job. Create certainty and confidence in your selection process.
- Confidence, clarity and laser-like focused designs are created. Create savings of your money, time and conflicts.
- Now you can onboard your people and rest assured they are all on the same page. Create more time for you to focus on the important tasks.
- Know what to say and how to say it with accuracy. Create more ROI opportunities.
A Brand Bible is your:
- Employee Handbook
- Accountability Partner
- Marketing Guidebook
- Third-Party Contractor Rulebook
- Marketing Toolbox
The plan and process
Step 1. discovery
All client work starts with a detailed discovery session or sessions. In Marc’s case, we had three discovery sessions together to help us understand him, his business and his goals. With his help, we created the CARtoons brand persona, understood his long-term goals, what the subscriber/advertiser/artist brand experience looked like, and other confidential information about the magazine operations, distribution and sales.
With an existing readership already in place, we needed to know who they were, what age group they are in and why they are readers of CARtoons magazine. We crafted two surveys that were distributed to the CARtoons Subscribers and the CARtoons Artists. We wanted to understand who they were, why they purchased or got involved with the magazine and their thoughts on the new version of CARtoons Magazine.
We had a 30% response rate from the subscribers and an 85% response rate from the Artists. The demographic and behavioural data we collected helped us formulate a plan for moving this storied brand forward.
Step 2. analysis
Our next step was looking through our old magazines from the late 80s and early 90s and their new issues—tons of memories flooded into our minds. After the walk down memory lane, we started auditing and analyzing the CARtoons brand in great detail. We documented and assessed every existing marketing piece and brand touchpoint.
During our audit, we had to ask hard questions:
- Why should anyone care that CARtoons is back?
- Why should anyone buy a subscription?
- Who is currently buying the magazine?
- How likely are old fans willing to purchase the magazine again?
- What’s being done to retain subscribers and make them repeat buyers?
- What is CARtoons saying to new customers, and does it compel people to want to learn more?
- What is the buying experience from start to finish?
- Does everything align with the goals of CARtoons?
We looked through their website design and messaging. We also analyzed their eCommerce platform, social media channels and sales pieces. Our audit revealed several holes that had to be addressed to help CARtoons stand out, attract and retain the right people.
Are you ready to improve your marketing?
Who a Brand Bible is for:
Our Brand Bible service is created for time-strapped automotive aftermarket leaders who struggle with marketing.
Leaders that are owners or co-owners of an automotive aftermarket company with 3 employees or more who are generating over $500,000 in yearly revenue.
The automotive aftermarket company has been in business for over 2 years and is going through a transition at the moment like hiring, restructuring, expanding, or rebranding.
The owner of the company has long-term goals they want to achieve.
Does this sound like you?
A Brand Bible requires an investment of $10,000 to $25,000 CAD depending on the size and complexity of the automotive aftermarket company.
A time commitment of at least 10 hours is required from the business owner for discovery, progress and offboarding meetings with Holeshot Brandworks.
Are you ready to make a long-term investment in your automotive company?
Get a firm price quote by scheduling a call below.
Not sure right now?
Is your gut telling you, “Oooo, this Brand Bible sounds really good but I don’t think I am there just yet?”
We get it.
There are many automotive aftermarket leaders that are still uncertain about their brand. They have many questions about their current brand that need to be answered. Luckily, we have a product that will alleviate that uncertainty and give you the answers you need.