Blog posts that are worth the read.

Marketing is more than you think
Marketing is more than you think

Marketing includes more than you think When you think of marketing the typical sources come to mind, am I right? Advertisements, radio, and tv seem to be the norm. Make no mistake that your marketing goes much deeper than that. Every brand touchpoint you have is a...

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Your brick and mortar and online presence are the same
Your brick and mortar and online presence are the same

Treat your physical location and online presence the same.​ Your place of business and your online presences are standard uncompromisable marketing channels and extensions of your brand. These two places should be treated with the same care and attention. In SEMA’s...

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What works for others may not work for you
What works for others may not work for you

In marketing, what works for one person may not work for you. I am sure you have read articles about how successful Company X was at using Twitter or how Jim Bob from across the city was able to use radio ads to triple their revenue. It probably hooked you into...

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Your customer is NOT ‘everyone’.
Your customer is NOT ‘everyone’.

In marketing, your customer is never everyone. When I am interviewing clients, I always ask “who is your target demographic?” 90% of the time their response is “everyone and anyone.” This is the biggest mistake you can make as a business owner. Your target demographic...

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The importance of branding properly.
The importance of branding properly.

When it comes to weight loss, most people dive right in headfirst. They buy fancy shoes, wristwatches, wireless headphones, workout gear and the membership. Then they say “Tomorrow it starts”. The next day they wake up energized and ready to kick ass. They hit the...

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I’m loving what SEMA is doing
I’m loving what SEMA is doing

When I first started my company 9 years ago, I was never into data. My marketing efforts were archaic. Throwing s*&t at a wall and seeing what sticks. It was a terrible way of approaching marketing. But I am sure many other automotive business owners are doing the...

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Marketing truths for automotive business owners
Marketing truths for automotive business owners

Marketing is tough. Marketing can be difficult. Marketing can outright suck. Especially when you have no idea what you are doing. Sure people will offer their opinion. They will tell you how Johnny Downthestreet used Twitter to increase his sales. They will also tell...

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