Blog posts that are worth the read.
How to navigate and use Clubhouse
What is Clubhouse? I am not sure if you have heard much about Clubhouse (CH). in case you haven't, Clubhouse is the latest rage in social media channels. Think of it as live talk radio meets Ted Talk. Smartphone users get invited by friends to set up an account. Once...
How to recruit and retain the right employees
50% of candidates wouldn't work for a company with a negative brand. Companies with a strong brand see the cost of hiring decrease by 43%. The most popular go-to resource to learn about company brand and culture is, once again, the company’s online presence, website,...
Smell you later!
*sniiiiiifffffff* ah! that new car smell!!! When you smell a new car, what runs through your head? What memories are flooded in your brain? Did you know you can apply this same technique to your automotive brand? It’s called Omni-sensory Branding. Scent branding is...
Your automotive brand is not a shitbox!
Do you treat your brand like a shitbox? Giving it some oil, filling it with gas and using it simply to get you from Point A to Point B? Do you say to yourself: Give it just enough attention to keep it running!If it ain’t broke don’t fix it!!!I don’t have time to...
EVs and the Aftermarket Industry
The Future of EVs Last week Gavin Knapp from SEMA Research broke down the electric vehicle market. It was a really good talk with tons of golden nuggets. Here are the 3 I found most important. First, the EV market is not a fad nor is it going anywhere. It's here to...
Yes, you need a marketing budget!
What's your budget? No marketing plan can work without a budget in mind. As much as you may like to be ambiguous with your marketing contractor by playing a game of poker face, stop. You need to come up with a cash amount you are willing to spend to market your...
If your automotive marketing is working, don’t change it
If your marketing is working, don't change it! The automotive industry needs more CPD. I get it, in a world of on-demand lifestyles, we can easily be diverted from one shiny object to another. Today's marketing fad becomes a buzzword and wouldn't you know it, everyone...
Automotive marketing requires C.P.D.
Marketing requires consistency, patience, and diligence (CPD) Humans have built an on-demand world. Ask for something and instantly you can receive it. When it comes to marketing, automotive business owners think that instantaneous results apply. In some extreme...
Marketing is an infinite ecosystem
Your marketing strategy is an infinite loop Your prospect began their journey as an outsider looking in. After some time, your call to action got them hooked and now they are buying from you. It's now your responsibility to keep that customer inside your business....
Measure every marketing strategy!
Measure everything! If someone were tossing $20 bills out their window, you would be confused and probably ask them why they are doing it. Every time you run a marketing campaign without a way to measure its performance, you are that guy tossing money out the window....
Always follow up
No matter what, follow up! It blows my mind how many businesses I’ve worked with never, ever follow up when they implement a marketing campaign. There is no call to action and no follow up created. The art of the follow up is your most important marketing weapon. This...
You will ask for something, every time
You will ask your customer to do something every time you market your brand When your child comes to you with their hand out, not saying a word, what is your response? You tell them to speak up. To use their words so you know what they want. When I see automotive...