Blog posts that are worth the read.

Your website is written wrong.
Your website is written wrong.

It's common sense.  Most of your target audience own a device that connects to the internet. Most of those people will research before they buy. Their research will lead them to your website. What is your website saying to visitors? It infuriates me how much apathy...

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Stop comparing and start creating
Stop comparing and start creating

"I wonder what he's doing?" It's a death sentence to your brand when you ask this question and proceeds to compare yourself to other companies branding and marketing efforts.     We have all compared ourselves to others at one time or another.  It's not a crime if we...

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My love letter to the automotive aftermarket
My love letter to the automotive aftermarket

Dear Automotive Aftermarket, We can agree that a lot of hype and attention happens during a new vehicle debut. The manufacturer starts with building hype through a spectacle of teasers. All of us anticipate the big reveal day. What happens seconds after you see this...

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Overcome fear with branding
Overcome fear with branding

"You should open your own auto shop." These seven words begin a journey into business ownership for most mechanics. Here’s how to overcome fear with branding. At first, the new business fills you with excitement, optimism and accomplishment. You're on an emotional...

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How to regain control of your automotive marketing
How to regain control of your automotive marketing

Do you feel lost and out of control when it comes to marketing your business? I struggled with marketing. A lot! I spent thousands of dollars on techniques, books, coaches, webinars...none of it worked. So I went back to what I knew best. I did nothing. Here’s how to...

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How to attract better automotive customers.
How to attract better automotive customers.

How to attract better automotive customers. Automotive businesses are not attracting the right customers because they don’t know who they are, what they do, who they want to serve and how to say it properly to the people they want to attract.     Here’s why they are...

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The 10 Minute Money Making Strategy
The 10 Minute Money Making Strategy

The 10 Minute Money Making Strategy. This article was first published in Vehicle Service Pros website blog I had a previous client whose auto shop layout was interesting. You had to go through the shop to get to the customer lounge. At first, I thought this was a...

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Can I buy a branding course?
Can I buy a branding course?

The brutal truth about branding. *UPDATE September 26, 2022!!! I have some news* Look, I'm going to be honest with you. I was going to build a branding course for business owners who don't have the budget to hire my company. I thought, "Here's an easy way for new...

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How branding makes you money.
How branding makes you money.

I often hear people ask, "How does branding make me money? What ROI can I get from branding my business?" It's a valid question often responded to with vague answers that leave a business owner more frustrated. So let's clear the air, shall we? I will do everyone a...

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Punch your employee in the face, you will feel better.
Punch your employee in the face, you will feel better.

Doesn't make you angry that your employees are quitting and are now working for your competitor? It's frustrating when you devote all that time and energy to someone only to have them leave your company as quickly as you hired them. Now you are wondering if you should...

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The struggle for loyalty is real
The struggle for loyalty is real

80% of customers "grew to love" a brand, 15% experienced "love at first sight". 94% of customers are likely to be loyal to the brands that offer transparency. Loyalty is a strong word. As we grow our business, we desire loyal customers and employees. High retention is...

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How to build the automotive brand you want
How to build the automotive brand you want

Automotive branding basics The following factors break customers’ loyalty to brands: decrease in product or service quality (76%) bad customer service (73%) irresponsible practices (45%) annoying online content (41%) lack of innovation (32%) Let's face it, customer...

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