Marketing is a battle of perceptions, not products and/or services.​

Take a look at your competitors. Go two pages deep in searches. What do you see? Everyone looks and sounds the same. From standardized black background websites to car silhouette logo designs…it’s no wonder why customers are not loyal to brands. No one is brave enough to create their own sandbox.

Perception is a way humans regard, understand, or interpret your company. It is a mental impression made by the visuals and messages you communicate through your business and it all happens instantly in the mind of a consumer.

If you want to make money, you have to market your services/products. In order to market your business, you need to create a strong perception.

Humans are visual creatures. Our eyes work first before any other sense. 90% of information transmitted to the brain is visual. Our brains process visual info 60,000X faster than text! So how do you stand out and make a great first impression? Perception.

How is your company being perceived?

Whether you believe it or not, your customers are judging you the very first moment they see you. They are deciding your worth, your credibility, professionalism if they want to spend their money with you, can they trust you, and are you authentic.

First impressions count

In the competitive automotive aftermarket industry, you are not only fighting for eyeballs, you are fighting for dollars. Your customers are making judgments about your company and the products it sells the moment they interact with your business.

You have to understand, their reality is different than yours and in their mind, this is the way they see your business. It may be hard to swallow but it’s true.

Take a look at your logo design, branding, and messaging. Are they sending the right message to a customer when they first meet you?

Are you being perceived in the best way possible?

How do you want to be perceived in the eyes of a customer?

Do you want to be known as the cheapest option? The leader? The most efficient? The highest quality? The most caring? What do you want them to instantly think about you so the judgments they are creating are the right ones?

How to change your perception

If you want to change the way customers think and react to your brand, you can start by asking your existing customers what they think of your company. Write their answers down. Listening to them will reveal what they honestly think of your business brand. You may find out qualities you have you never thought of before.

Assess yourself against the market. Where do you rate amongst your competition? Are you blending in or standing out?

This may end up opening a world of opportunities for your business. Giving you a clearer direction on how to improve your brand. Helping you change the way it behaves, looks, and communicates.

This requires an unbiased eye to get a clear picture of your current perception.

Where do you start?

Perception is very important and in the rules of marketing for automotive businesses, it’s an essential piece of marketing than is often overlooked by automotive businesses.

If you are unsure about the health of your brand, I created a really easy assessment you can take to see how well your brand is currently performing.

Click the link to get started

Does your brand need a tuneup?

If you want to know how your company’s brand is currently performing, Click anywhere and get my branding scorecard.

How do you know if your company needs to fix its brand? What questions should you answer to find out?

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In minutes you can find out if your company brand needs a tuneup, repair, restoration, or overhaul.