Finding your pace is important.

Become aware of all the upcoming obstacles and opportunities that could alter your speed as you build your automotive brand.

Pacenotes is the podcast for automotive aftermarket leaders like you. The no BS guidance you need to create clean entries to any branding and business obstacles that lie ahead for your automotive aftermarket company.

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Lastest Podcasts

How to Niche Your Automotive Company
How to Niche Your Automotive Company

How to niche your automotive company - turn one-degree to the right. Besides being a SEMA member, I am also a BNI member. BNI is a closed networking group that is the best networking organization in the world. That's not a Kool-Aid drinking pitch, it's fact. (I will...

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Answer these 5 questions before hiring a logo designer.
Answer these 5 questions before hiring a logo designer.

Many of you are probably thinking right now; it’s JUST a logo design. The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you are having to go through the process of...

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Blog posts worth reading

Your brick and mortar and online presence are the same
Your brick and mortar and online presence are the same

Treat your physical location and online presence the same.​ Your place of business and your online presences are standard uncompromisable marketing channels and extensions of your brand. These two places should be treated with the same care and attention. In SEMA’s...

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What works for others may not work for you
What works for others may not work for you

In marketing, what works for one person may not work for you. I am sure you have read articles about how successful Company X was at using Twitter or how Jim Bob from across the city was able to use radio ads to triple their revenue. It probably hooked you into...

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Your customer is NOT ‘everyone’.
Your customer is NOT ‘everyone’.

In marketing, your customer is never everyone. When I am interviewing clients, I always ask “who is your target demographic?” 90% of the time their response is “everyone and anyone.” This is the biggest mistake you can make as a business owner. Your target demographic...

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The importance of branding properly.
The importance of branding properly.

When it comes to weight loss, most people dive right in headfirst. They buy fancy shoes, wristwatches, wireless headphones, workout gear and the membership. Then they say “Tomorrow it starts”. The next day they wake up energized and ready to kick ass. They hit the...

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I’m loving what SEMA is doing
I’m loving what SEMA is doing

When I first started my company 9 years ago, I was never into data. My marketing efforts were archaic. Throwing s*&t at a wall and seeing what sticks. It was a terrible way of approaching marketing. But I am sure many other automotive business owners are doing the...

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Marketing truths for automotive business owners
Marketing truths for automotive business owners

Marketing is tough. Marketing can be difficult. Marketing can outright suck. Especially when you have no idea what you are doing. Sure people will offer their opinion. They will tell you how Johnny Downthestreet used Twitter to increase his sales. They will also tell...

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The Automotive Branding Guide

Proper branding equals better marketing

The power of branding is your best path forward to creating a marketing strategy that actually works. This book will give you all the tools you need to customize your automotive company into a brand that gets noticed by everyone!

Continued Learning Resources

These resources are worth every penny. We guarantee it.

How-To Hire a Logo Designer

A book written by Dennis Michael to help business owners find the right logo designer to develop their identity.

What SEMAs Market Report is not telling you

The hidden branding data that can create monumental changes for your company’s brand. Helping you stand out, get noticed and attract customers.

Marketing Truths For Automotive Businesses

15 rules to make your automotive company better at marketing.

To request your copy
please contact us.

The Fool-Proof Method to Creating ROI from Sponsorships

The step-by-step method your company can implement on any sponsorship deal to create returns.

To request your copy
please contact us.