Finding your pace is important.

Become aware of all the upcoming obstacles and opportunities that could alter your speed as you build your automotive brand.

Pacenotes is the podcast for automotive aftermarket leaders like you. The no BS guidance you need to create clean entries to any branding and business obstacles that lie ahead for your automotive aftermarket company.

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Lastest Podcasts

Pacenotes Podcast ep.1
Pacenotes Podcast ep.1

Many of you are probably thinking right now; it’s JUST a logo design. The problem with this kind of thinking is that the moment you settle for JUST a logo design, six months, one year, two years, or ten years later, you are having to go through the process of...

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Blog posts worth reading

How branding makes you money.
How branding makes you money.

I often hear people ask, "How does branding make me money? What ROI can I get from branding my business?" It's a valid question often responded to with vague answers that leave a business owner more frustrated. So let's clear the air, shall we? I will do everyone a...

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Punch your employee in the face, you will feel better.
Punch your employee in the face, you will feel better.

Doesn't make you angry that your employees are quitting and are now working for your competitor? It's frustrating when you devote all that time and energy to someone only to have them leave your company as quickly as you hired them. Now you are wondering if you should...

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The struggle for loyalty is real
The struggle for loyalty is real

80% of customers "grew to love" a brand, 15% experienced "love at first sight". 94% of customers are likely to be loyal to the brands that offer transparency. Loyalty is a strong word. As we grow our business, we desire loyal customers and employees. High retention is...

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How to build the automotive brand you want
How to build the automotive brand you want

Automotive branding basics The following factors break customers’ loyalty to brands: decrease in product or service quality (76%) bad customer service (73%) irresponsible practices (45%) annoying online content (41%) lack of innovation (32%) Let's face it, customer...

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How to navigate and use Clubhouse
How to navigate and use Clubhouse

What is Clubhouse? I am not sure if you have heard much about Clubhouse (CH). in case you haven't, Clubhouse is the latest rage in social media channels. Think of it as live talk radio meets Ted Talk. Smartphone users get invited by friends to set up an account. Once...

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How to recruit and retain the right employees
How to recruit and retain the right employees

50% of candidates wouldn't work for a company with a negative brand. Companies with a strong brand see the cost of hiring decrease by 43%. The most popular go-to resource to learn about company brand and culture is, once again, the company’s online presence, website,...

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Smell you later!
Smell you later!

*sniiiiiifffffff* ah! that new car smell!!! When you smell a new car, what runs through your head? What memories are flooded in your brain? Did you know you can apply this same technique to your automotive brand? It’s called Omni-sensory Branding. Scent branding is...

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Break Your Automotive Brand
Break Your Automotive Brand

Break Your Brand There is a lot of hype and attention that goes into a new car debut. The manufacturer builds up anticipation, and when the big day comes, they put on an event to showcase their new vehicle design to the world. What happens within hours after this...

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Your automotive brand is not a shitbox!
Your automotive brand is not a shitbox!

Do you treat your brand like a shitbox? Giving it some oil, filling it with gas and using it simply to get you from Point A to Point B? Do you say to yourself: Give it just enough attention to keep it running!If it ain’t broke don’t fix it!!!I don’t have time to...

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The Automotive Branding Guide

Proper branding equals better marketing

The power of branding is your best path forward to creating a marketing strategy that actually works. This book will give you all the tools you need to customize your automotive company into a brand that gets noticed by everyone!

Continued Learning Resources

These resources are worth every penny. We guarantee it.

How-To Hire a Logo Designer

A book written by Dennis Michael to help business owners find the right logo designer to develop their identity.

What SEMAs Market Report is not telling you

The hidden branding data that can create monumental changes for your company’s brand. Helping you stand out, get noticed and attract customers.

Marketing Truths For Automotive Businesses

15 rules to make your automotive company better at marketing.

To request your copy
please contact us.

The Fool-Proof Method to Creating ROI from Sponsorships

The step-by-step method your company can implement on any sponsorship deal to create returns.

To request your copy
please contact us.