Treat your physical location and online presence the same.​

Your place of business and your online presences are standard uncompromisable marketing channels and extensions of your brand. These two places should be treated with the same care and attention.

In SEMA’s Market Report they found that an In-store buying experience makes up half of the dollars spent. Online sales and physical location sales are nearly equal!

If you thought no one cared about your company’s physical appearance, think again.

If you invested heavily in your online presence and neglected your brick and mortar location, you are not helping yourself with marketing.

It’s important that your marketing messages are consistent no matter the medium. When people visit your location, marketing is essential. Your displays, signs, staff, cleanliness, smell, sounds – perception is necessary. Equally is your website presence.

It doesn’t matter if your customer is an executive from a manufacturing plant or a sales rep, the same rules apply. Your physical location is as important as your online presence.

Online research is never going away

Over 88% of consumers research a company online before they buy in-store.

Consumers have made their mobile devices the preferred method of online searches.

If you have not given your online presence much thought, I think it’s time you came out from under the rock. Online research is a consumer behavior that is here to stay.

How does your physical and online presence compare? Are they equal? Do they match one another?

In this day embracing multi-channel marketing is important. People enjoy shopping and researching online, but they still want to experience the company in person.

How to fix your presence

First impressions matter so if your website is looking amazing but your in-person experience leaves little to desire, you may want to consider going strictly online or polishing up your store. Or vice versa. 

This doesn’t mean you need to give things a complete overhaul. It might involve a simple clean up and some point-of-purchase (POP) displays. In some cases, your product suppliers will have POP displays available to you for free! Heading to a local Ikea to buy some shelves is also an inexpensive option.

The same thing applies to your website. All it might need is a simple repair on the user experience along with some better pictures. Easy items that you can tackle in a day.

Where do you start?

Your online and physical presence is equally important to the brand experience of your employees and customers. Knowing if either of your buying locations is up to the task can be difficult to assess.

If you are unsure about the health of your brand, I created a really easy assessment tool you can take to see how well your brand is currently performing.

Click the link to get started

Does your brand need a tuneup?

If you want to know how your company’s brand is currently performing, Click anywhere and get my branding scorecard.

How do you know if your company needs to fix its brand? What questions should you answer to find out?

Get my quick brand-assessment scorecard.

In minutes you can find out if your company brand needs a tuneup, repair, restoration, or overhaul.