The brutal truth about branding.
Look I’m going, to be honest with you.
I was going to build a branding course for business owners who don’t have the budget to hire my company.
I thought, “Here’s an easy way for new businesses to build their brand that will give them what they need to create continued success.”
But as I was writing out the summary of the course and the details of each module I realized that even if a business owner spends the money on this course, they will fail.
Here’s why they will fail:
- Branding requires writing skills – there is a lot of writing and rewriting in branding to craft the right messages.
- You have to be creative. Branding is stepping outside the sandbox everyone is playing in. YOu have to look at yourself from different perspectives.
- You have to remain unbias during the whole process. I struggle with this myself, that is why I hire experts to help me with my branding. Because being in the trenches, you lose sight of the big picture.
- And most importantly, branding is time-consuming
It will take you a lot of time to finish each module. Completing the tasks for each area of your brand will take longer than you want it to if you have never done this before.
More thoughts on why it will not work.
I began thinking, as a business owner walks through the first module, they are going to get frustrated and give up. Then they will be pissed off because they spent $2000 on what they will label as ‘a useless course’
I don’t want to do that to you.
So what are your options?
How can you begin creating your brand properly but on a time-sensitive tight budget?
Honestly, right now I have no idea.
The best I can do is give you some advice.
If you are in the first year of business, learn as much as you can about your customer with each transaction and interaction. Through this data, you will have a better understanding of who you want to serve and the direction you want to take your company in 10 or 20 years.
Lastly, save your money. With each sale you make, put aside 10% in a savings account. That money accrued can be used to hire someone later.
After a few years of experience, do this:
When you enter year 2 or 3 of business ownership, you will have a good sense of your long-term goals. You should also have $20-30K saved to get your brand done properly by someone like my company.
The other piece of advice I can give you is to keep in touch with me.
I have a weekly newsletter where I share my branding knowledge and insights. You may pick up a few things here and there that might help your business progress forward.
I hope this helps and I apologize that I can’t give you the answer you want.
But know this! When I come up with a solution, I will be the first to mention it on my social media feeds and in my newsletter.
This is not a problem I will give up on.
I plan on keeping this top of mind because there are many businesses out there that need help. I want to help as many as I can. I will figure out a way to help budget-conscious businesses like yours get the help they need.
If you need any further guidance, I am here to help. You can reach me on my social media feeds or book a call with me.