Branding since 2002

About Us

Taking what we learned since 2002 and bringing our experience to an industry we absolutely love.

Our Owner

Holeshot Brandworks was born from the experience gained at our sister company Wake Creative. Our owner, Dennis Michael, has always had a serious love affair for the automotive industry. His career started with rebranding North American Powertrain Components and their sister brand North American Diesel Performance into a global powerhouse. He then took his talent to B&B Electronics where he reconstructed their brand and the branding for their divisions – Solace Remote Starters, Titan Remote Starters, Certified Tracking Solutions and Certified Radio.

Since those early days, he has helped countless small and medium-sized businesses across many industries. Developing their brands into something unique that truly expresses who they are, what they do and why they exist. Dennis felt it was time to take what he has learned since 2002 and aggressively help the automotive industry. An industry that he cares about and wants to see flourish. Holeshot Brandworks™ was created.

We are a unique alternative to what is often assumed.
When you open up the hood of Holeshot you may be surprised by what you see.

We help automotive business owners by creating a long-term solution to their short-term problems.

We correct customer perception by improving the way their brand behaves, looks and communicates to their target audience.


Brand Development

Brand Experience

Brand Loyalty

How are you being perceived?

Unbiased perspective

We know who we are and what we are really good at.

We are experts in branding. Being a one-stop-shop-jack-of-all-trades agency is not an option for us, as tantalizing as it may seem. We continue to be successful by focusing on our strengths. This allows us to give you a superior end product. 

We are not an ‘agency’ with a ton of staff.

We are a business run by one guy who is your direct contact throughout your project. No excessive overhead, no middle-men and no inexperienced staff acting as your point man. Our owner contracts out all other services beyond our scope to experts in their fields on a per project basis deemed necessary for our clients. Giving you high caliber talent executing solutions that are on the mark and giving you ROI.
We say “no” often.
We do not service clients looking for anything more than a logo design, website design, brochure, etc. We work with business owners who understand that being a leader requires building from the ground up. Having their brand developed correctly and stacking all the necessary building blocks afterward. Our expertise is branding. All implementation services (logo design, brochures, website, etc.) are offered to clients as a convenience after their brand development has been completed. They are not accessible to anyone as a stand-alone service.
We are selective in who we work with.

Our first phone call will be thorough and filled with hard-hitting questions. You need to be the right fit for us because the relationships created with our clients are long-term and a lot of fun. Loyalty, honesty, no fear, positivity and most importantly prompt communication are how we operate. If that makes you uncomfortable, we can find someone else to help you.

Our purpose is to inspire business owners
so they can create continued success.


Can you help me even if I am not in your country?

Yes we can. Technology has made it very easy for us to give the same experience to clients outside of our country. We can video chat, conduct phone calls and if required, travel to your city. If you need more information about our services for clients, please contact us.

How much does it cost to create brand?

First off, it’s not a cost. It’s an investment. Why is that? Because you will get a return on investing in your brand. In most cases, branding services require an investment anywhere from 3-10% of your annual gross revenue. We tell prospects to budget anywhere from $7,500 and up depending on the size and complexity of your company and the problem(s) you want to solve. 

How long does it take to brand my company?

Branding can take as quickly as 1 month to complete. Generally, each project takes 1-4 months and becomes a long-term relationship. Business owners and key decision makers are required to be involved with the process because our approach is very collaborative.

Do you do all of the other work yourself?

No. We very good at branding and logo design. When it comes to website development, marketing strategy, writing, SEO, etc. We bring on trusted partners to do this work.  We have working knowledge in these areas so we can ensure that our clients are being served well. It allows us to communicate with our partners and create a level of accountability. That is as far as it goes. A jack-of-all-trades is a master at none.

Just so you know, we work with some of the best and most innovative contractors out there. These are people we trust and work very well with. They are experienced and knowledgeable. When we bring them in on your project, you are working with the business owner, not an inexperienced employee or oversaturated team of jack-of-all-trades-types.

You are tapping into a network of high-level experience and knowledge.

I already have a logo and website, can you work with my company?

Absolutely! We can work with your existing image quite easily. Our brand development services create the foundational elements that are often overlooked or simply put together haphazardly. We bring consistency to your brand by including your existing visuals.

What ROI can I get from Branding?

We have seen increased sales & referrals occur to clients after they launch their new image and brand.  Their perception increases. Customers become more aware. Customers find their new image more appealing to their needs. Business owners and employees shift mentally. There is increased engagement from staff. Owners become inspired once again. They no longer see themselves as the ‘little guy’. They are more confident. They become proud of their image. If you are looking for revenue gains and other numbers and statistics, please call us.

You say you only do branding but I see logo designs, websites and other designs you've created, I’m confused?

What you are seeing is additional work created after the branding is completed. We do not take on clients who are looking for one-off projects like a logo design, website, etc. This approach to branding does not work for us. We work from the ground up. Starting with your brand. This is foundational work that is very important to get right before you create your logo, website, brochure or marketing strategies. If we did it the opposite way, we would be developing very fragmented work that confuses the customer and the company owner.

So yes! We do design other marketing materials like logos, brochures, websites, etc. But they are only available to clients as a convenience.

Is branding REALLY that important? Sounds like a lot of BS to me.

Before we answer, take a look at any big name brand. Now think about their logo. You can instantly recognize it am I right? Want to know why? Because it is unique. No one else looks like them.

Now think about that same brand and tell me how it makes you feel? There are emotions and stories running through your head am I right? Maybe some smells, memories, or tastes?

Does your company have this type of impact on its customers? You might have some already but you can compound it significantly by refining your brand. We can show you how-to do it.

Learn why it's important by reading this:

What is the difference between branding and logo design?

Branding is more than visuals. It's the complete ecosystem of your company that makes up the brand. 

I have someone who needs branding help but they're not an automotive company. Can you help them?

Absolutely! all our non-automotive clients to Wake Creative. Please visit the link to learn more about their services.